Henkel India has roped in actor Bipasha Basu as the brand ambassador for its recently launched Fa Men Xtreme range and the sexy siren will feature in all the Fa Men Xtreme commercials. Fa Men Xtreme comes in three fragrances – Speedster, Energy Zone and Cool Wave.
Jayant Singh, managing director, Henkel India, says, “Fa Men Xtreme is specially formulated for Indian conditions. These deodorants are sure to refresh the young Indian male for this summer.”
Singh adds, “Fa has emerged as one of the leading players in the female deodorant segment and we aim to reach greater heights with Fa Men Xtreme in the male deodorant category.”
Basu, who also endorses other brands such as Sugar Free Gold, Reebok, Gili and Kinetic SYN Scooters, says “Fa as a brand is synonymous with freshness and fragrances that are both sensuous and international. I am proud to be associated with Fa Men’s Deodorant.”
Fa is available in 130 countries worldwide. Henkel India’s product portfolio includes brands such as Henko range of detergents, Pril utensil cleansers,White range of detergents, Margo toilet soap and Neem toothpaste.