Shah Rukh, Akshay Kumar, Salman – they’ve all been big-ticket TV hosts, but the Big B is the Big Boss. He replaces actor Shilpa Shetty as the host of reality show, Big Boss, and he’ll make 1.5 crores for each of his 84 episodes.
Here’s why that’s a big deal. Shah Rukh made 1 crore per episode of Paanchvi Pass. Akshay got the same for Khatron Ke Khiladi. Salman started out with 80 lakhs for each episode of Dus Kadam, now he gets a crore.
With Big Boss, Bachchan will be paid twice what he got for Kaun Banega Crorepati, the show on which he debuted as a TV anchor. But when KBC launched, the Bachchan brand was at its lowest. His company, ABCL, was bankrupt, his movie career had collapsed. Now he’s among the country’s top 5 celebrity endorsers.
Industry experts say if Shilpa Shetty, with her minor following, and no films to promote, got Big Boss a 2.2 TRP, Bachchan, with his brand value, and at least 9 releases in the pipeline, could get many more eyeballs.