“You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere” – Lee Iacocca
The above said words have been rightly quoted. For any idea to be fruitful it should have the support of finances backing it, and money which could be invested in any new enterprise is determined by the market trends. Technology born from an idea & money determined from market trends are like two sides of the same coin, one cannot keep one without harboring the other.
A market trend is by definition a putative prevailing course or tendency of a financial market to move in a particular direction over time. These trends are classified as secular trends for long-term time frames, primary trends for mid-term periods, and secondary trends lasting short times. Technology on the other hand is the application of science, especially to industrial or commercial objectives.
The onset of technology is undoubtedly creating new marketing opportunities. One of the significant trends in consumer marketing is the emergence of multi-channel marketing of products and services. Organizations are using direct channels such as the Internet and catalogue channels and other channels such as brick-and-mortar environments, either to seamlessly integrate their offerings across all channels or to use these different channels to segment consumers and implement differential marketing strategies.
Technology – e-mail, e-commerce, the Internet and websites, the cell phone and laptop – are opening up a new world of marketing communication. A fundamental change has occurred and marketers need to rethink their promotional strategies. Today the customer has the opportunity to come to you or your competitor, by accessing your website or sending an e-mail. All relevant information must be accessible and user friendly. It should also be a two way flow.
Ten years ago, the Internet did not even exist as a marketing communications medium, yet now it is arguably the most powerful communication medium available to business. However the key question is, can the Internet succeed as a medium in isolation, or will its success depend on its integration and support of more traditional marketing communication mediums?
Impacts of new companies entering the market are significantly decreasing the sales of domestic automotive sales. However, the recent market trend shows that the stock exchange & the market fluctuations have been very volatile thus putting companies & consumers at risk. The troubled economy is on everyone’s minds these days. It’s affecting companies and consumers around the globe – and, by extension, brands. How will brands fare next year? Which will stand strong? Which will fail? And how will this impact our lives? Will we eat healthier foods, choose more sustainable products? These are few questions in the red alert zone right now, & needs urgent attention.