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Tag Archives: Marketers

Common Man – Not So Common

Bottom Of The Pyramid

No one gave a more apt comment on the common man than the Late Abraham Lincoln, former President of the United States of America- “God must love the common man, He has made so many of them”. Well, if we ... Read More »

Tribal Marketing – A New Approach

Since the dawn of civilisation, man has always been characterised by his need for social belonging to a particular group. Earlier, groups used to be formed based on the proximity of humans to each other. Later, groups were formed based ... Read More »