Kochi, May 13 (ANI): As part of its ongoing effort to boost tourism within India, Jet Airways and Department of Tourism, Government of Kerala, have announced the launch of ‘Jet2Kerala’, a new domestic travel initiative at the Trident, Nariman Point, Mumbai.
Jet Airways and Kerala Tourism, two super brands, will leverage their respective brand equities to boost tourist traffic into ‘God’s Own Country’.
With its stunning natural beauty and rich cultural heritage, be it the sandy beaches of Kovalam, blue Lagoons at Veli, hill stations at Munnar, backwaters of Kollam and Alappuzha, spice plantations in the high ranges of Wayanad, wildlife, high mountain peaks, picturesque valleys, magnificent forts and intricately decorated temples, Kerala has emerged as arguably the leading travel destination in India.”
The package offers travelers unmatched pan-India connectivity from all major parts of the country to three key cities in Kerala – Thiruvananthapuram, Kochi and Kozhikode.
Travelers can enjoy a range of accommodation options to suit every budget- from luxury properties to budget hotels and houseboats.
According to Sudheer Raghavan, Chief Commercial Officer, Jet Airways, said, “Jet Airways has always sought to promote tourism both internationally, as well as within India, by leveraging its unmatched pan-India and growing international network. We are delighted to partner with Kerala Tourism to launch our new ‘Jet2Kerala’ initiative, as part of our ongoing efforts to boost domestic travel and tourism. We are confident that the compelling value proposition on offer will spur more travelers to visit Kerala this year.”
Dr. V Venu, Secretary (Tourism), Government of Kerala, said, “Kerala has been positioned as an upmarket and high quality international destination. Despite the challenges posed by the global economic downturn, the international tourist arrivals continue to be impressive, with a 16.11 per cent increase in visitors in 2008.
The new Kerala packages will further complement the range of exciting domestic and international JetEscapes holiday packages already on offer by the airline.
International travelers to and from Kerala may connect onto Jet Airways’ daily, direct services to Kuwait, Doha and Muscat in the Gulf, as well as to several destinations in North America, Europe, Asia and the Gulf via the airline’s three international gateway cities in India – Mumbai, Delhi and Chennai.
Kerala Tourism has won several prestigious international and domestic awards for its outstanding work in promoting tourism in Kerala. It is acclaimed as ‘one of the ten paradises in the world’ by the National Geographic Traveler. (ANI)