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‘We are not replacing Aishwarya Rai’

Just days after her comment that she and Aishwarya Rai belonged to two different generations set tongues wagging, cosmetic giant L’Oreal’s new brand ambassador in India, Sonam Kapoor now insists she was quoted out of context and has nothing but utmost regard for her senior colleague.

“I have seen the polemic and I am shocked. Anything that I have said has been placed out of context and completely misinterpreted. I have the utmost admiration for her (Ash) and her career. She represents the young, modern, beautiful Indian women with an incredible talent,” Sonam has said in a statement.

L’Oreal too is emphatic in its denial that Sonam, 24, was brought in as a replacement for Aishwarya, who will turn 36 in November this year. “The reports that L’Oreal Paris would replace Aishwarya Rai with Sonam Kapoor are completely wrong. Aishwarya Rai is the epitome of Indian beauty and the face of L’Oreal Paris not only in India but across the globe. Her beauty appeals to all ages and because she has no wrinkles, we have never asked her to promote our anti-ageing cream,” the company stated in its press release.

According to L’Oreal, Sonam was chosen not because she belongs to a new generation but because, as in any other country, it needs more than one brand ambassadors to promote the diversity of its products. Sonam will represent the brand in India only. We have a long term relationship with Aishwarya and intend to reinforce it even further in the future,” says the company’s statement.

Interestingly, it is just not L’Oreal that seems to find Aishwarya’s beauty timeless. While she may no longer be the face of brands like Coca-Cola and Nakshatra diamond jewellery in India, the Bachchan bahu is still riding high on successful and long-standing international endorsements.

Besides her association with L’Oreal that started in 2003, Ash has also completed nearly a decade of endorsing Swiss luxury watch brand Longines and international soap Lux.

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