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Global brands join hands with nutritional supplements shopping portal

Bangalore, July 7 (ANI/Business Wire India): Pragya International, a Bangalore-based company, has launched online shopping portal to cater to the growing wellness nutrition market.

The Indian wellness services market is expected to remain buoyant and has the potential to sustain a compounded annual growth rate (CAGR) of approximately 30-35 per cent for the next five years, says a latest study by FICCI and professional services firm, Ernst & Young. T

he wellness services market is currently estimated at Rs 11,000 crore in India.

The FICCI-EY report, titled Wellness- Exploring the untapped potential, highlights that the growth is expected on the back of favorable market demographics, consumerism, globalization, changing lifestyles, increasing availability across categories and regions and rising awareness among people.

Global brands like Joint Expert, Mega-Pro, Zenith Nutritions, Joint’s Coach and Alpha Omega, have joined hands with to sell their brands online.

Pawan of Vista Nutrition’s said: “In US more than 60 per cent of dietary supplements and wellness products are sold online. In India, online shopping is at nascent stage as internet penetration stands at paltry 9 per cent. But still being able to sell online gives us instant advantage to cater to wider market and save on branding expenses”. is expected to tie-up with more than 300 brands and offer 5000 products to cater to the growing Nutritional supplements market worldwide and in particular India.

The portal offers products for cholesterol management, blood pressure management, skincare, brain and memory, depression, vision and eye. Well known supplements like Grape Seed extract, colostrum, policosanol, glucosamine, spirulina and major vitamins have been included on the portal.

“While the Bodybuilding supplements market in Southeast Asia is well developed, at the same time uninformed and fraudulent selling is on the rise. By joining hands with, we have ensured that the customers will get the option to make informed purchase and avail some discount as well,” said Arvind M Madhok of Bodycare Nutritions India, exclusive distributor for South Asia for US based company MEGA-PRO International, deals in sports nutrition. (ANI)

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